The Royals

CODE

News Corp

There weren’t any sports news platforms for sports lovers who wanted to go beyond the results and into locker rooms. So, we built a brand for them, from scratch.

We developed the name, brand strategy, logo, and the look and feel. Then, CODE was born.

We teased the app by plastering walls around the country with unbranded posters and murals. Then we launched with an integrated campaign featuring an anthem film, digital advertising, social and radio, which all helped drive subscriptions to the platform that unlocks the stories of sport.


  • 1,300subscriptions in the first 5 days

  • 330%exponential growth in the last 3 months

  • 900%lower cannibalisation than business case modelled

More Work