“Till death do us part” is not an oath you’re supposed to make with a financial institution, so we positioned Athena as the champion for mortgage freedom, helping Aussies pay off their home loans faster.
To make sure the experience is enjoyable along the way, we’ve created prisoner buses, exploding screens, and even some bondage. By adopting such an audacious and non-financey tone of voice with our brand platform; Love us and Leave us, we were able to create a campaign that was impossible to miss and positioned Athena as a fresh alternative to the banks.
$345mgenerated in application pipeline within 2 weeks
12%current prompted awareness
$3bngenerated in 10 months since campaign went live
+7% created awareness levels in 6 weeks