The Royals

Love us and leave us


“Till death do us part” is not an oath you’re supposed to make with a financial institution, so we positioned Athena as the champion for mortgage freedom, helping Aussies pay off their home loans faster.

To make sure the experience is enjoyable along the way, we’ve created prisoner buses, exploding screens, and even some bondage. By adopting such an audacious and non-financey tone of voice with our brand platform; Love us and Leave us, we were able to create a campaign that was impossible to miss and positioned Athena as a fresh alternative to the banks.

  • $345mgenerated in application pipeline within 2 weeks

  • 12%current prompted awareness

  • $3bngenerated in 10 months since campaign went live

  • +7% created awareness levels in 6 weeks

  • Our launch campaign made a significant impact in the market, making it one of the most talked about brand launches ever.
    Natalie DinsdaleChief Marketing Officer, Athena
More Work