The Royals strategy division is now expanding with a newly created opportunity for a   “hands-on” Planning Director.

You’ll represent the voice of the consumer in the agency. You’ll take a lead role within the team responsible for developing the key strategic insights that underpin advertising ideas, working closely with our clients to research the market and understand the consumer, helping formulate brand communications strategies, and developing creative briefs that will be used by the agency’s creative teams to produce the creative ideas.

You’ll be pivotal to developing client marketing and communications strategy, creative development process. Being able to evaluate ideas against consumer insights, research, and our client business needs.

WHAT YOU WILL SPEND YOUR TIME DOING:

• Will see you lead the strategic planning process of key strategic initiatives on specific accounts.
• Putting the market situation, consumer, and brand promise at the heart of their strategies plans.
• Using research and data to uncover insights to inform communication strategies Deliver strategically driven creative work, from ideation phase to full execution
• Influence communications strategy across all channels.
• Lead and support executive management and senior leadership team with new business, delivering and managing the provision of research and insights through to creative platform across relevant markets, competitors, and consumers
• Leading the development of creative briefs, the briefing session, and then nurture the ideas to development
• Developing the creative platforms and writing of manifestos
• Lead key client meetings and internal leadership meetings
• Provide strategic leadership and teamwork to take clients to new and interesting strategic territories

WHAT YOU’VE GOT:

• Have strong and persuasive communication skills, able to simplify research and strategic thinking
• A passion for creative innovation and ability to work effectively with cross-agency strategy, creative and delivery (communications, digital) teams
• Experience and/or strong understanding across brand and communications planning
• Strong research skills and understanding – qualitative and quantitative
• Can craft strong strategic arguments to support your position and recommendations
• Has solid skills in all core areas of planning, including research and insights, business strategy, analytics, cultural trends digital and social strategies
• Be a proven new business winner but also able to roll sleeves up and deliver
• 7+ years experience leading innovative strategies at an agency or working with developing insights, leading cultural trends, and driving big ideas for business.

Our writers are in the business of disrupting and standing out, and giving a point of view on the world that is new, different, awkward, funny, or strange. An excellent understanding of what makes for standout creative work and the ability to engage and demonstrate ideas effectively is key.

Who is our next Royal? You can bring big ideas to life in a beautiful and awe-inspiring way. You are hungry to make disruptive, world-class work. You are an innovative and fiercely passionate writer of words who knows how to make a lasting impact. You’re comfortable adapting writing styles and being in a client’s company to present your ideas with conviction. You can understand a business problem and have the ability to deliver a solution. You are as comfortable working as a team (including a creative partner, strategy, client service & production) as you are on your own two feet.

You have 4-6+ years of agency experience across channels with a promising portfolio full of digitally-led integrated ideas that showcases your emerging talent and individual style.

Our Directors of Art are passionate observers, concept-based thinkers and creators who have a high level of craft in both art direction and execution, from concept to market.

Who is our next Royal? You have 3-6+ years of agency experience across channels with a promising portfolio full of fresh digitally-led creative ideas. You know how to bring big ideas to life, and are excited about seizing the opportunity to create undeniably creative and award-winning work under the guidance of our senior creative leadership teams, across some of the most exciting clients and briefs in the agency.

In a nutshell, you can distinguish between the good and (strive for) the great and are willing to rise to the challenge to 'fight the good fight' for great ideas and bring with you a relentless desire to make the work better.