Created in 2011, Advance Party is the active R&D lab by The RoyalsIt crushes horizon thinking into actionable insights, identifying trends, emergent technologies and behavioural shifts in the worlds of creativity, communications and consumer behaviour. 

Our current investigations, prototyping and experiments are focussed on artificial intelligence, in particular:.

- Augmenting creativity assisted by ML tooling
- Turning unstructureed data into insights
- Prototyping AI worklfows for client teams
- Building Synthetic Creative Directors

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