Advance Party is an active research, prototyping and development team at The Royals. Advance Party’s purpose is to look beyond the next product cycle, identifying trends, technologies and behavioural shifts that will become significant in the next one to three years.
Each quarter we initiate and deliver a series of investigations around a central theme, such as Voice Interfaces, Automated Agents and Synthetic Reality. We deliver programs that helps us imagine and document the impacts these changes will create, and we share those prototypes to facilitate innovation and thoughtful consideration of the future of media.
Our core research areas that present immediate opportunities for investigation and prototyping. Each area of focus is surveyed with an exploratory review, collaborative R&D, and commercial experimentation.
We are constantly looking for collaborators and partners who share our desire to prototype different realms of possibility.